WhatsApp finally triggered payments in its app after months of talks and trials. Today the messenger service operated by Facebook reveals that the first customer in Brazil to send and receive money through the messaging system is the payment services Facebook, which was released last year by WhatsApp’s payment firm, Facebook.
In his blog post, WhatsApp says the payment service which currently provides a free service for consumers but a 3.99 percent payment processing fee for companies can be used to complete transactions using the six-digit PIN or fingerprint. You use this by combining your Visa or Master card with initial local partners such as Banco do Brasil, Nubank, and Sicredi. You can also access your WhatsApp accounts. Cielo, a provider of transfers, also deals on purchases with WhatsApp. To welcome more partners, we have developed an open model, it said.
The news is a little surprising. WhatsApp has been testing its payment model with Indian users for months, and many thought that the second-largest Internet market on earth was the launch area of the company. The test users in India used another method, not Facebook pay but UPI.
However, Facebook remains in a regulatory labyrinth in India, preventing it from expanding the payment service beyond a small, limited launch, in what would otherwise be the biggest user market for the app. India has 400 million concurrent monthly users while Brazil has 120 million MAUs on the second-largest market.
WhatsApp was introduced informally right from the start for commercial purposes: small business owners have used it to send information to others about the selling of products, stock, etc. But under Facebook which bought the company for 19 billion dollars in 2014. WhatsApp seriously began the big job of offering a more organized range of business services. The launch of WhatsApp Enterprise allows SMBs to post catalogs and shop links inside the app; Facebook marketers can now build connections to their WhatsApp accounts.
Now with payments, though, WhatsApp, which has gained more than 2 billion customers, is now making a more detailed marketing dive, offering people not only a conversation or payment information but now also engaging with them. In turn, WhatsApp and Facebook are taking another shot on creating a large-scale revenue stream, one that doesn’t turn the app into money-making for its users through advertising and the gathered data around the key business model behind Facebook and Instagram, another significant application in the Facebook stall.
While WhatsApp has worked for years in theory on payments; we understand that there were many delays, partly because of how and where Facebook wanted to do it for WhatsApp. Now that Facebook Pay is being launched, it means that we know how this war has come to pass.
Faced with existing payment experiences that can vary from country to country and include experiences such as in-games buying and fundraising, one Facebook spokesperson said, we continue to roll out Facebook Pay on Facebook to more countries other than the USA. Our objective, as we said before, is to get more people and places to pay on Facebook over time.