The global smartphone market grew 19 percent year-by-year but declined by 7 percent quarter-over-quarters. Samsung has retained the top position with its shipments reaching 58 million units in Q2, 21. However, the market shares of Samsung are reported to decline from 22 percent in Q1 to 18 percent in Q2. According to market research firm Counterpoint, Xiaomi eclipsed 50 million smartphones, becoming the world’s second-largest smartphone brand for the first time.
Xiaomi had its best-ever quarter this time with an increase in sales in countries like China, Southeast Asia, and Europe. The quarter-over-quarter shipment growth for Xiaomi was 8 percent while its shipments grew by a staggering 98 percent year-over-year.
Meanwhile Apple’s shipment fell by 18 percent quarter-over-quarters but grew 30 percent year-over-year to reach 48.9 million in Q2, 21. It fell to the third spot but captured record second quarter shipments because of its iPhone 12 Series.
Oppo’s shipments declined by 12 percent quarter-over-quarters to 33.6 million units in Q2 whereas Vivo’s shipments declined by 8 per cent quarter-over-quarter but grew by 44 per cent year-over-year to reach 32.5 million units in Q2 2021.
It is one of the important aspects to sustain in this cut-throat competition. We aim to implement on faster results.