UAE-based payment app Empay launched by The Emirates Payment Services led by CEO Muna Al Qassab is the need of the hour. The launch happened on the 49th UAE National Day and has been particularly designed for the UAE residents. It marks to be the world’s first contactless instant credit lifestyle payment system. Designed and created within the UAE’s Smart Government programme framework, the app aims to promote cashless transactions.
Empay is the product of government and private sector service payments that includes various payments and lifestyle services like Dubai Economic Department License Renewal, bill payments, food orders, education fee payments, international remittance, P2P (peer-to-peer) micro-payments, and much more. Al Qassab, while talking about the app said, “We take immense pride in the launch of Empay. Through this launch, Empay will unlock and accelerate a great future of cashless transactions serving as an innovative platform for all in this rapidly changing digital payment market. Empay aims to become the ultimate payment solution for all residents of the UAE. Owing to changing lifestyles, daily commerce, and rapid growth in online retailing, this trend is expected to increase exponentially during the years to come in the region.”
She has over two-decade experience in leadership roles and has been active in conceptualising and launching Empay. Gigi George Koshy, Deputy CEO and chief product officer, Empay, said, “Empay is a highly evolved mobile application that provides the user with a comprehensive range of services, making it the only lifestyle payment app one would ever need. It is the ecosystem that moves with you wherever you go for your payment needs.”