The way mobile apps have created razzmatazz in the digital world is unprecedented and these apps are now a major tool for businesses to promote their products and services. We have often heard of Unity app development in Native apps, Hybrid Apps, Web apps, but there is another type which has gained much popularity in recent times because of its exceptional features and functionalities; and that is Progressive Web Apps. Native Apps on the other hand, are developed using programming languages and coding for a particular platform which enables the app to access all the relevant features of the device. This post is going to highlight major differences between a Native app and a PWA mobile app development and what all functionalities they can offer for your business to get the most out of these digital marketing tools.
First of all, let’s have a clear-cut idea about what exactly are a Native app and a PWA app:
These apps are written and developed specifically for a particular platform like Android and iOS platform. To create impactful Native apps, developers often use Java for Android and C++ for iOS platform, and the NET framework for Windows devices. The key characteristic of a Native app have uninterrupted access to device’s hardware and support all user interface and interactions available in the respective platform.
Major Advantages of a Native App
Performance: As these apps are developed using device-specific platform, it offers high speed and optimized performance to the Native app that works well for custom mobile application development and this eventually helps you to get unmatched performance through these apps.
Attractive Visuals: Native apps are best known for offering unique UI/UX experience with appealing layouts, animations and effects, smooth interface, and effective gesture control.
Customization: Native apps allow you to collect user data to offer a customized user experience for them. For an instance, a Native app can ask users to fill some personal data and then use it during the onboarding process, in-app and push notifications. Another major benefit is that Native apps can use this data to make relevant recommendations based on previous purchases and activities of the users which gives them a personalized touch.
Data Protection & Security: As the programming language used for Native apps is specifically featured for a particular platform, it allows developers to instill robust security features to make its resourcefulness and accessibility absolutely secure and reliable.
Hardware Accessibility: Native apps find it easy to interact with device’s hardware aspect and this makes them a perfect tool to offer swift access to built-in device features like GPS, Contacts, Camera, and Media.
Disadvantages of Native Apps
Time Consuming Development Process: When you hire iOS programmers for a Native app, they need to be well aware of some latest and advanced programming languages to incorporate your desired features and functionalities in the app. It becomes a quite lengthy process and eventually adds to the development cost.
Installation Time: Users need to wait for any Native app on a specific app store, then download it, and wait until it gets installed completely. This makes these apps depend on the internet connection.
High development Cost: If you are targeting both Android and iOS users, you will have to develop two different versions of app in addition with resources to maintain and update them. This adds to the cost of development and maintenance, and support.
What are Progressive Web Apps?
A PWA app cab prove to be the best web strategy for you as it offers seamless functionality on any device with a compatible browser. It’s almost like a website with some amazing and advanced features of an app in it. Users have to browse a progressive web app using a URL same as they do with a website. The moment they open it, they get all the features and functionalities of an app without even downloading and installing it. These apps can also be indexed by Googlebot to optimize them using the best SEO practices to ensure higher rankings.
Pros of PWApps
Compatibility: As a progressive web app can be accessed from web browser, you don’t need to submit it to App stores. These apps can easily run without downloading them from app stores and can work for both Android and iOS users without adding any specific provision for it.
Acts like both; web page & an App: Users often find it difficult to access a website through their mobiles but PW apps give them a fast and smooth experience just like a Native app.
Lower Development Cost: These apps are quick-to-develop and require no complications when compared to Native or Hybrid apps.
Works in Offline Mode: If you have once visited a PWA site, you can simply use these apps without any active internet connection.
User Engagement & Scalability: The UI/UX in PW apps gives you a complete view or experience like that of a Native app. Moreover, you can easily share the URL to others via social media platforms.
Cons of Progressive Web Apps
Limited Hardware Access: These apps have limited access to hardware and software features of a device which can make these apps a little inept when compared to Native apps.
Browser Support: As this concept of progressive web apps is still an emerging trend, not all browsers support them well.