Instagram is soon going to make some important changes for users who are under16. The company will make their accounts private where users will see only limited ads and will be protected against unwanted adult contacts. Instagram is not going to allow advertisers to target users under the age of 18 with anything other than gender, age, and location data.
Public Policy Director at Instagram, Karina Newton said that, “We want to strike the right balance of giving young people all the things they love about Instagram while also keeping them safe. That’s why we’re announcing changes we’re making today. We’ll continue listening to them, their parents, lawmakers and experts to build an Instagram that works for young people and is trusted by parents”.
Till now, Instagram, Facebook, and messenger allowed advertisers to use options based on users’ interests and even activity on other apps, websites along with age, gender, and location to send them targeted ads. This is going to change on Instagram. In reference to the Personal Data Protection PDP bill of Indian government, social media platforms need to monitor minors’ internet use on platforms. However, the directive of PDP has been opposed by most social media platforms and industry experts who are in opinion that something like this is going to need additional verification measures and more data to be collected from platforms.