One of the leading boat and Yacht manufacturers in the world, Gulf Craft has partnered with global technology company SAP to revolutionize its customers’ experience all over the world. The company aims to expand its business across the globe and for this, it will require real-time digital solutions. The digital transformation aims to include some new systems and processes that will initiate a new approach towards boat and yacht manufacturing.

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Talal Nasralla, CEO of Gulf Craft said that the business is expanding in emerging markets across the globe and for this, the company needs to adopt a digitalized approach keeping customers’ experience in mind.

The company will first deploy RISE with SAP, a solution that includes customer relationship management, project and portfolio management, supply chai solutions and many more grounds where customers can be kept aware of global trends and updates in the segment.

The partnership seeks real-time solutions to optimize customer journey

SAP Ariba digital procurement solutions and SAP success factors will be rolled-out in the second phase. The SAP team center by Siemens solution is expected to offer integrated product lifecycle management to leverage its capabilities to the fullest.

Gulf Craft aims to optimize its operations, cost and customer experiences and boost its global growth strategy with such digital solutions.

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Richa Sharma
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Enthusiastic for Technology, Richa Sharma has zeal in experimenting with her knowledge of Latest technologies. She keeps on updating her technical know-how thus pinning her name among the topmost COOs and her contribution is penned down by her thorough blogs on various technical aspects. She loves to decipher the latest technologies.

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