The Covid-19 pandemic had proven to be a key turning point for consumers and businesses in the Middle East region. Several banking and financial institutions had to accelerate their plans to meet the new needs of consumers, many of who were shopping online for the first time.
Abdulrazzaq Al Abdullah, Chairman and CEO of Mint Group said that he took the initiative early on to move towards a more cashless future and that has really helped them improve their market share. They were already a digital-enabled company, with the aim of digital and financial inclusion, so they got the chance to target a demographic that they felt was underrepresented. They probably increased up to 20 per cent of their mark.
Mint Middle East recently formed a strategic partnership with Texas-based global payments solutions leader, Payolog; the alliance is set to capture the next wave of the digital payments revolution by offering unified payment solutions and boost regional expansion through shared intellectual capital.Unified Commerce takes omni-channel payment solutions to the next level by connecting online and offline payments in one integrated system. In the UAE, Adyen is the first and only payment provider to offer a single-platform unified commerce solution. With direct card acquiring connections to Visa and Mastercard, transactions will be processed locally in the UAE via the Adyen platform.
