It will be the first time since 1967 that the consumer electronics exhibition is going to held virtually in 2021. The detail is now official as it was only last month when the Consumer Technology Association (CTA) that eventually organizes the CES event revealed this news that CES will be a physical event.
Well, it is one of the best decisions of the members because it is not a good idea to bring thousands of people together during this global pandemic situation. The organization that makes public this news that CES 2021 sent out various surveys to possible attendees, to know about their opinion and asking about a variety of circumstances under which they would, in reality, can attend the event. After conducting surveys, it seems like that the results didn’t reasonably go in favor of the event.
Finally, Consumer Technology Association made one more announcement stating that CES 2021 will go on just like earlier, but this time there will be change. The global event will be a digital event. It doesn’t make any logic to bring people together and put them under the roof. Even if the global epidemic is sorted out nearby by the time this event occurs in January 2021 and gathering attendees would be coming from different parts of the world.
According to Gary Shapiro, president, and CEO, CTA -“Technology helps us all work, learn and connect during the pandemic – and that innovation will also help us reimagine CES 2021 and bring together the tech community in a meaningful way. By shifting to an all-digital platform for 2021, we can deliver a unique experience that helps our exhibitors connect with existing and new audiences”-he said
With this digital event, the Consumer Technology Association is promising a “new immersive experience” to all its attendees, and currently, they are focusing on the lines of what everyone is going to offer in this virtual event. Well, it certainly brings a value-added change in the event process, and to check how these online events will work, you can check the IFA 2020 that is all set to happen next month in Berlin.
The digital event will be a new experience for all the CES, 2021 where all the attendees will have a front-row seat to find out and see the most modern technology. This extremely modified experience will bring a worldwide event to the comfort and security from the comfort of your home.
It has been more than 50 years that CES has been the worldwide event stage for innovation. Every year CTA organizes this event and provides worldwide companies and brands a platform to showcases their new inventions and products. It is an appealing platform for brands and companies, which is this time giving priority to health. For now, you can mark your calendar for the January 2021 event and enjoy it from your office cabin.