The Israeli B2B marketing start-up Metadata.io, developer of an AI-powered platform, finally announced the achievement of a $6.5 million Series A funding round. This round of funding was led by Resolute Ventures, with contribution from Greycroft, York IE, and Stormbreakers; Eloqua founder, Mark Organ, Segment founder Ilya Volodarsky, and other private investors.
The co-founder of Metadata.io CEO Gil Allouche described its AI-based platform as helping business-to-business marketers in achieving their target ads and sales leads.
The four-year-old company has launched its product in general accessibility, and the CEO of the company said that it become the middleware for the sales and endorsement stack.
The CEO Metadata B2B marketplace company said that – “It doesn’t just … give you insights it skips the human as the bottleneck of execution for marketing [operations],” This funding will make the marketing teams more competent while also eradicating much of the hard work. “If you’re a Don Draper who’s good at creative or content, you should spend your time on that and not in an Excel spreadsheet,” he added further.
In addition to this, the ad targeting remains a key is a part of the company’s abilities. The latest product of the company is MetaMatch that allows advertisers to build and aim custom audiences on LinkedIn, Facebook, and programmatic display. The company said that demand has amplified “quite significantly” since the beginning of the pandemic. This boosted demand contradicts to well-built digital ad trends, but several B2B companies still need to reach consumers, and a lot of the old tools are now off the table.
Also, the Metadata’s proprietary database has more than 1.4 billion customer profiles and the platform has been used by companies including Drift, Zoom, Udacity, Pendo, and Vonage.
Mark Organ (founder of Eloqua) is one the investor and he said that- “Metadata isn’t another marketing technology,” “From the origin of the company transforming marketing operations by eliminating tedious manual work, to today, creating a category that transcends demand gen, it is enabling the autonomous marketer to be a reality. It is the marketer that’s needed for the future.” He added.
For now, Metadata.io is a renowned platform that has developed a system that helps B2B businesses to connects with its customers’ CRM and marketing automation systems. It helps businesses to analyze and convert leads, and reverse engineers the data this helps them to learn everything about the individuals and the group where they work.