Digital advertising has become a major component of modern marketing strategies-and should be one if it is not part of your business strategy. Whether your business is B2B or B2C, you will be able to successfully expand your online presence by implementing digital advertisements correctly, and ultimately foster more conversions and sales. Digital ads today more than ever allow the mobile app development company to get more exposure in a much broader audience.
Take a look at these 7 strategies and see if integrating them into your marketing strategy can help your business get the results you’re looking for on digital advertising:
SEARCH ENGINE OPTIMIZATION
Digital marketing has nothing more critical about it than SEO, something that may always confuse you in its continuing uncertainty. While it’s true that Google’s algorithms can still become confusing, when you work more with the concept, you can better grasp how it works.
If you want to be truly successful, it is always better to have an expert to manage SEO for you. While you can learn some basics, you’ll want somebody who’s been working in it for a while to help you fully realize the best strategies.
One recent strategy involves new requirements for HTTPS which already have an impact on SEO results. If you’re used to using HTTP pages, Google now recommends switching to an HTTPS format. The rationale behind this is that many communication types are not considered safe enough using HTTP sites.
Now that Google is going to label those “non-secure,” updating your website with the designation HTTPS is essential. If not, having a “non-secure” stamp on your site could become a new scarlet letter for search engine placement.
SEARCH ENGINE MARKETING
If you are new to the marketing of search engines, you will usually see it abbreviated as SEM. It’s a form of internet marketing where you use paid advertising methods to increase your SERPs.
You’re going to hire mobile app developers to help you in this area like app store optimizations, especially one who has worked with Google Ads and search/display ads. When it comes to Google Advertising, you’ll want to know how the method works first.
What you’ll enjoy most is that Google makes it easy to use it’s Google Ads through its configuration emphasis. Whether you want graphic display ads, YouTube video ads, text-based search ads, or mobile ads in the app, they let you choose. All of these will depend on your business style and on the targeted clients that you need to reach.
Google makes it even easier to track how well your ads are working with localized ad capability, plus superior metrics. Don’t forget other paid ad opportunities, especially Facebook Advertising. This latter gives you ample opportunity to tailor multiple ad formats.
LOCAL SEARCH MARKETING
In the last couple of years, you’ve seen a lot more attention to local search marketing. It will continue to be significant well into the next decade as local businesses realize the value of being found by local consumers.
You can use more gifts from Google again to get started with local search marketing. Through Google My Business, you’re going to be able to have your listing turn up when someone else searches Google based on the keywords of the user. That includes the appearance of your business on Google Maps.
Google makes updating your listing simple as well and nothing gets out of date. Don’t forget how important your online reviews are, and your social reputation. You are going to want to inspire clients to write positive reviews on places like Yelp. Starting conversations and sharing relevant content on social media can help you leverage inbound marketing. Inbound strategies draw more clients to you than you are searching for them.
As a connective string to the above-mentioned inbound marketing, content marketing is a major part of attracting a target public. What’s important about content marketing is that you need to make your content worthwhile, relevant, and consistent to make it worth the time of those who consume it.
You need to concentrate on today’s time on producing content that can address the pain points and stay evergreen. Thanks to Google’s all-seeing eye, using shortcuts or black hat SEO tactics just to move to the top of search engines won’t be working.
So, keep “information is king” as many people want to put it. You need to concentrate on mobile content, native advertising, influencer marketing, and marketing automation to make content marketing work fine.
Consider mobile content seriously, because Smartphones already make up 50 percent of all global devices. This will affect digital advertising and the way your brand is promoted by influencers. Automation tools send content at exactly the right time to prospects on their mobile devices.
You have certainly done some email marketing, but how successful is it at meeting your goals at the right time? Email marketing is already a great tool by any other marketing method for generating more leads than possible. You can increase your conversion and sales rates, too.
If you suffer from overspending on other digital marketing already, email marketing is one of the most affordable methods out there. In some cases, it is free, unless the services are outsourced.
It’s also one of the most integrated marketing strategies since you can combine it with other outlets. You can add icons for social share, plus a system for the referral reward.
SOCIAL MEDIA MARKETING
No doubt you’ve already posted content to social media. And yet, what can you do to make this year and the next more effective?
Forbes notes various things to capture the audiences today, including the automation of posting your content when you know your audience is reading. The use of tools such as Hoot suite for post scheduling helps enormously in reaching users in other time zones.
If necessary, you’ll want to curate some content to show your clout too. Do not be too proud to do so, as it adds texture to your brand and expertise. They’ll reciprocate when you curate material from others.
Plus, don’t forget to employ influencers on famous social media platforms to post content for you.
REVISITING YOUR LANDING PAGES
If you’ve already built a landing page as part of your digital marketing strategy, are you confident there will be prospects who have visited before?
This is a matter which should become the core of your digital marketing efforts. All marketing experts reiterate how traffic on the landing page is the core of successful inbound marketing.
The problem at the moment is perhaps your landing page isn’t very enticing. Resolving this (partly) is a matter of web design, including where you put your call to action and advertise.
However, it goes beyond what you put on your website. You’ll want to invest in PPC advertising (pay-per-click) to place ads on the related digital channels for your site.
Most startups adopt digital marketing these days. But not all the weapons in its arsenals that digital marketers have been equally effective. Some digital marketing tactics are hitting the bullseye, while others are not even getting close.